Overview
The purpose of Mission, Values and BHAG is to think strategically about your business and envision how you would like your company to look in the future.
Objectives
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To think “big picture” for your company (work on the business, not in the business)
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To assess where you are and where you want to be in the future with your company
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To dream big and envision your BHAG (big, hairy, audacious goal)
Resource Center #1610